“If only everyone stood up for your right to information”: RSF launches a new campaign
Reporters Without Borders (RSF)’s latest campaign features photoshopped images of the world’s worst predators of press freedom — and highlights the urgent need to protect journalism. Aimed at the general public, the campaign seeks to raise funds through subscriptions to their iconic photo album, “100 Photos for Press Freedom.”
What if Vladimir Putin, Viktor Orban, Donald Trump and Xi Jinping posed for photos with iconic editions of the “100 Photos for Press Freedom” album collection? RSF plays with this hypothetical secenario in its new tongue-in-cheeck campaign, which features four photoshopped images accompanied by the slogan, “If only everyone stood up for your right to information.” The campaign spotlights RSF’s ongoing fight against the world’s worst predators of the right to information.
In 2024, Russia and China ranked at the bottom of RSF’s World Press Freedom Index, in 162nd and 172nd place respectively out of 180 countries. Viktor Orban's Hungary is 67th, and the United States 55th.
With this campaign, RSF seeks to emphasise that its fight for free and independent information is more crucial than ever given the rise of totalitarian regimes.
"We are in a world where half the planet does not have access to free information and the other half is subjected to fake news. Journalists are the watchdogs that democracy needs. RSF's work is vital.”
For over 30 years, all the proceeds from these photo albums have been donated directly to RSF, enabling the NGO to fund its activities around the world in a completely independent manner. More subscribers means RSF can finance even more crucial projects.
The launch of this campaign is supported by RSF's long-standing partners and several media partners.
